ANTHONY MASCOLO - BIOGRAPHY 2005
Motivational thinking, creative direction, artistic interpretation, image
making, innovational idealism, educationally sharing, inspirationally
caring, photographically artistic..sheer genius
Anthony Mascolo has been at the forefront of global hairdressing for the
past 30 years, since he first participated in photo shoots and hair shows as
a teenager, who showed extraordinary talent.
He is an incredible image-maker, as renowned for his photography as he is
for his hairstyles. He is also a charismatic personality with a totally
creative mind that has made him an inspiration to hairdressers across the
globe.
Just over two years ago, Anthony took, what many people thought was an
extraordinary step, when he changed his direction and his role, becoming
International Creative Director of TIGI haircare.
The challenge of developing TIGI haircare into a fashionable, edgy, product
company has motivated Anthony to new levels. He has opened his own
photographic and creative centre, Bed Head Studios, in Battersea, South
London which has become the hub of creativity for the Company.
Together with his wife, Pat, a superb makeup artist, Anthony is
concentrating on helping other hairdressers achieve their creative
potential, working with them on image development, film, graphic ideas and
promotional activities -as well as developing their businesses.
He has vision and an unusual approach to both business and creativity which
excites all who work with him.
During the last eighteen months Anthony has developed a team of experienced
and artistic hairdressers. The TIGI International Creative Team has already
appeared on stage across Europe and the USA and is fast gaining a reputation
for its exciting interpretation of contemporary fashion.
The team is much in demand at all the major global hairdressing events and
is working with hairdressers around the world, helping them develop their
retailing, marketing and image skills. As TIGI haircare goes from strength
to strength, the International Creative Team has developed a strong
education programme and has launched its first educational collection,
Freestyle.
TIGI haircare, encompassing Bed Head and Catwalk, therefore signifies much
more than merely a way to maintain your hair! Behind the funky packaging, is
a whole scheme of inspirational ideas that give the hairdressers using and
retailing the products, the know-how to create great hairstyles - using
great products - that ultimately inspire their clients too!
In fact clients are ultimately Anthony's main focus. Always a commercial
hairdresser, he has developed imagery that gives a simplistic message: "how
to get the look". This strapline has worked well on TIGI's international
advertising campaigns over the past year, multiplying the brand awareness of
the product.
Anthony's goal is to take TIGI haircare to the mainstream public, create a
truly recognisable global brand and make TIGI haircare a world recognised
fashion statement. How will he achieve this - it's down to sheer genius!
If you would like to find out more about
Anthony and Pat Mascolo
and Bed Head Studio
please contact:
Linda Evans
T. 0207 228 5999
M. 07825941056
Email: levans@tigi.co.uk or sweatherall@tigi.co.uk
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